Tags: News, NewsArc, Pete Pachal, The Media Copilot
2025

Media Copilot Podcast

Huge thanks to Peta Pachel, founder of The Media Copilot for a really deep conversation about NewsArc. We covered a lot of ground across news, media, and AI, but as he mentioned in his post about it, our conversation was ultimately an optimistic one about what’s possible in news.

We also went deep on something everyone at NewsArc cares deeply about, that while LLMs are incredibly powerful tools for helping us to understand news and information, selling your personal voice and style as training data is a terrible idea.

If you are a creative, and I think news in particular fits this, and you are selling your voice and style as training data, that you’re misaligning incentives with the person paying you.

As I’ve covered before, there’s such an opportunity to use emerging technology to genuinely rethink how we discover and rank news. It’s not easy by any means, but a month in to NewsArc, we’re only more excited about what’s possible.